BrandPlanr for Marketers
BrandPlanr is an amazing interactive tool to create your own brand or marketing campaign essentials which you can then send to your client for approval.
Elevate Your Career. Build a Brand or Become a Brand Expert.
I created BrandPlanr, a simple branding tool to help you organize your information with regards to branding a product, service or company. After years of working with brands, I narrowed it down to nine key elements that you need to identify and get answers to in order to begin to create or support the brand. You really can’t do any marketing until you complete some kind of brand analysis and hopefully the BrandPlanr will help you.
Working with brands can get very complicated. Managers and clients can be difficult to pin down and this tool will help spark the right conversations. I purposely kept this tool simple to help you get started. Here are the nine key elements:
• Brand value: this has to be something uniquely yours that you can
defend (i.e. twice the power, waterproof, etc.)
• Brand promise: this is the actual product or service “promise” you
are making to current or potential customers (i.e. get your job done
• Brand persona: use this to describe your brand as a person (i.e. an
athlete who moves quickly, driven but with integrity and passion, etc.)
• Brand position: this is your positioning goal either on a category
ladder or in the marketplace (i.e. for people who want to be healthy,
Vitamin Water gives you vitamins, etc.)
• Brand identity: this is your logo, type face, colors, imagery and
• Brand research: complete a brand analysis competitive quadrant
to understand where you are placing this product or service in the
• Target segment: these are your target customers, primary and
• Customer feeling: this is what people will say about your brand
when you are not in the room
• Brand marketing: this is the marketing campaign you will put together
to launch and build the brand
In today's world. we are moving faster and then faster yet. As industries are disrupted and new products launched, who will win? Brands that are well built will win. This is why I created BrandPlanr as a simple interactive tool for your laptop, tablet or phone giving you maximum flexibility and access so that you can create an amazing brand.
If you want even more insight, get my latest book, Brands and Bulls**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. It's available everywhere books are sold in several formats including print, ebook and audio.
BrandPlanr is for use with individual users who purchase the original file. Sharing of the original file or unauthorized use by other company personnel is a violation of copyright laws. If you would like to use BrandPlanr with multiple employees or users, please contact us for a corporate or agency license.